projects studio bogl
To stay ahead of the competition, our studio was brought into redesign the packaging for Dufflet's most successful retail products.
Pure and sweet Popular treats empire Dufflet has grown from one storefront to name-brand national recognition on the strength of its high-quality products. To stay ahead of the competition, our studio was brought in by retail branding consultants Consumption Inc. to redesign the packaging for Dufflet's most successful retail products. For the Small Indulgences line sold mainly through specialty food stores we cleaned up the overall presentation by emphasizing each item with sophisticated photography to convey more strongly the premium positioning of the product. For the Grab and Go line of frozen desserts sold in supermarkets we designed packaging that has an attention-getting presence in freezer cases, establishing a cohesive system for the whole range of products.