Souvenir of Canada The Magenta Foundation is dedicated to raising the profile of Canadian artists at home and abroad. Magenta does this by mounting juried competitions supported by travelling exhibitions and first-rate publications. With the Carte Blanche series, readers gain a sense of the current state of both photography (Volume 1) and painting (Volume 2). Boldly designed with high-end finishes, these editions stand out internationally as beautiful presentation pieces and important documents that promote the best contemporary Canadian art.